The Incoming Sales Call – First Impressions

Lesson #1 The Opening This may seem very elementary to you but it is a great place to start, and you may be wondering why even bother with it? “I know how to answer a phone I’ve been doing it my whole life.” Well, from many years of automotive training experience,...

The Importance of the Telephone in the Auto Industry

The telephone is more important in the automobile industry today than it was 25 years ago. That’s the statement that I made when I first wrote this article a year ago. I want to amend that statement: the telephone is even more important today than a few months ago....

Message from the CEO

My name is Chuck McGraw and I’m CEO of Marcom Technologies. I hope everyone is safe and healthy in these very interesting times we have going on in our society. I wrote this brief to provide a review of what we do at Marcom and how we can help you sell more cars...

CallRevu and Marcom Announce Partnership

CallRevu, leader in automotive conversation intelligence and Marcom, leader
in phone performance and accountability, announce new partnership to better dealer
processes and bottom line.

Listening, the “Lost Art”

For all of the questions in the world, if we aren’t listening to the answers, and if the person answering doesn't perceive that we are listening, it’ll all be for nothing. The International Listening Association has performed more than 35 research studies.  Those...

Eliminate Your Sales BDC – There is a Better Way

BDCs (Business Development Centers) have been in our industry for many, many years. However, in my humble opinion, now is the time for us to collectively do something differently. BDCs have tried and failed more times than probably any other process in the car...

The Inbound Sales Call WHAT NOT TO SAY ON THE PHONE UP

In our last article we made our case for phone training in the car dealership. Salespeople are at a huge disadvantage if they are not offered some kind of instruction on how to speak effectively to potential customers on the telephones. After all, in this the...